Rustic Farmhouse: The New Most Popular Interior Design Style

You heard it here first: Pinterest just named Rustic Farmhouse the “it” style for this summer! You might be wondering…what exactly is rustic farmhouse? And how do I actually achieve it? Well, in this blog post, I’m going to break it all down and show you how to bring this vibe into your home—if you so desire, of course. In short: this style is earthy, cottage-inspired, and vintage-forward. Sounds pretty dreamy already, right? Keep reading for all the juicy details.

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What Is Rustic Farmhouse Style?

This style is all about comfort. When I look at rustic farmhouse interiors, I immediately think of the British countryside. Now, to be fair, I’ve never been to the British countryside (yet), but I do fantasize about it often. That’s where Sade lives. And, well—I love Sade. So that alone sells me.

UK cottages just have this incredibly cozy, romantic, lived-in charm. Staying in one is high on my bucket list. And the rustic farmhouse aesthetic really nails that look: soft, warm, vintage, and inviting.

A Nod to Vintage (and I’m Obsessed)

One of my favourite parts of this style is the vintage element. You know me—I’m vintage obsessed. I mean, listening to Sade should’ve given that away already.

But seriously, what’s better than getting to reuse Grandma’s old furniture and making it look intentional and stylish? Or scouring vintage shops and marketplaces to find truly unique pieces? One of my go-to online vintage resources is Jayson Home—their stuff is unreal. Read until the end to find more retailers that can help you achieve the Rustic Farmhouse look.

Why Are People Attracted to Farm Life (or the Farm Look)?

I think there’s a romanticization of the lifestyle, plain and simple. And honestly, isn’t that kind of what interior design is at its core?

Think about it: when people head to Pinterest and start building their perfect mood boards, they’re dreaming. They’re putting together an ideal version of life. Even if it’s not 100% realistic, it’s what they want their lives to feel like.

The rise of rustic farmhouse style might just be a reflection of people wanting to return to simpler, slower living. I mean, waking up to bake sourdough bread and collect fresh eggs sounds kind of idyllic, doesn’t it?

(…Just let’s not talk about cleaning up after the animals or praying for rain during droughts.)

How to Implement Rustic Farmhouse Style in Your Home

You don’t need to fully redecorate your place overnight to get this look.
Depending on where you’re starting from, you can either add in small elements or go all-in. Either way, let’s break down some basics:

Rustic Wood

Think: wooden headboards, kitchen stools, side tables.
Wood adds warmth and texture—it’s comforting and grounding. So don’t be afraid to embrace it.

Shiplap

Okay, I know… wasn’t there a moment when everyone declared shiplap so over?
Well, I didn’t say it. And either way, rustic farmhouse style pairs really well with shiplap. So whether you love it or love to hate it, it fits the aesthetic perfectly.

Stripes

Patterns are underrated! I love when people get playful with them.
For this style, stripes feel especially right—think red, blue, or green ticking stripes. They bring a playful, vintage touch that still feels clean and classic.

Warm Colours

This style is rooted in comfort. And comfort means warmth.
Your home should feel like it’s hugging you. So lean into warm beiges, taupes, terracottas, and honey woods—anything that gives that cozy, earthy vibe.

Brick

Brick accents are rustic farmhouse perfection.
Whether it’s brown, whitewashed, or classic red—I love it all.
If you’re lucky enough to have a brick fireplace or feature wall, please don’t cover it up. In fact, consider making it your statement piece.

Why Is Rustic & Farmhouse Design Gaining More Popularity?

From my Pinterest research, here’s what’s trending:

“Farm cottage aesthetic” → +911%
“Warm rustic living room” → +403%
“Earthy homes” → +1277%

So clearly, something’s going on.

Is This the New Design Cycle?

Honestly, I think it is.

I believe people are tired of embracing modernism just for the sake of it. We’re realizing there’s deep beauty in the old, in the comforting, in things that feel soulful and lived-in.

Plus, this style is more affordable, family-friendly, and personally expressive.
You can mix and match and use what you already have. Also, you can create a home that tells a story.

Some Rustic Farmhouse Retailers Furniture Pieces to Explore:

Okay, so you want to get the Rustic Farmhouse look but don’t know where to shop? Well, let me make it a little easier for you to help you find the perfect furniture pieces.

Jayson Home is bang on with this trend. Here are some pieces I love:

Anthropologie Home aka A Home is also a great resource to achieve the Rustic Farmhouse style.

Birch Lane is also a great option, and I will insert some of my picks below:

Rustic Farmhouse, Is It Here To Stay?

Rustic Farmhouse style blends vintage charm with cozy, lived-in comfort. Inspired by countryside living, it features warm wood tones, natural textures, and timeless elements like shiplap, brick, and classic stripes. Earthy, welcoming, and nostalgic, this style evokes simplicity and warmth, making any space feel like home.

I broke down the Rustic Farmhouse style, I told you what it is, why people are gravitating toward it, what elements to bring into your space, and where to shop to achieve the look.

Now the real question is: will this look stand the test of time?

Here’s the thing: this style isn’t new. It’s a classic. So it’s not really a matter of it going out of style; it’s more about whether it’s your style.

Ask yourself:
Will you get tired of it?
Or does this design style truly resonate with the feeling you want your home to have?

That’s what matters most…don’t follow trends just for the sake of it. Find your style. It might be a little bit of this and a little bit of that, and voilà: your unique aesthetic. That could include elements of rustic farmhouse… or it might not. And that’s perfectly okay.